A 2026 school transformation story
in tuition revenue from a single $2,337.96 ad campaign
A free enrollment analysis
See where your enrollment could be by next fall.
Tell us about your school. We'll show you the gap, and what closing it is worth in tuition.
We reply within a day.
The cost of staying quiet
There's a family five minutes from your campus who has never heard of you.
Right now, somewhere within a few miles of your campus, a family is deciding where their child will spend the next decade. They're touring schools, asking friends, scrolling whatever shows up first on their phone. The fit would have been right. Most years, your school simply never enters that conversation.
A kid who would've thrived at your school ends up somewhere else. Your classroom sits three seats short of full. And more often than not, the family didn't choose a better school down the road. They just chose the one they'd already heard of.
Boards rarely lose a family to a better school. They lose them to silence.
The role you're actually hiring
A fractional Chief Marketing Officer, dedicated entirely to enrollment.
For a fraction of what a full-time marketing director costs, you get a full year of private school enrollment marketing: the strategy and execution of a dedicated enrollment strategist running the entire function, campaign after campaign, all year.
- Full messaging & positioning analysis: who your ideal family is, and why you're the right fit for them
- A full-year enrollment calendar built around your real dates: open houses, re-enrollment windows, financial aid deadlines
- Every script written and directed by us
- Every edit finished to a professional standard
- Real footage, using your own staff, teachers, and students
- Meta ad management
- Custom landing pages built to convert
- Tour-to-enrollment tracking, reported the way a marketing director reports to a board
- Your website, branding, and broader digital presence
- Rebuilt to drive admissions, not win a design award
- Only when it's warranted, not a default add-on
- CRM setup
- Tour-scheduling flow
- Follow-up sequencing, so a Tuesday-night inquiry doesn't wait until Thursday to hear from anyone
When I was elected to my daughter's private school board, the school was weighing budget cuts against finding real stability. Everyone on the board understood how powerful the admissions lever was. Nobody knew how to turn it into real enrolled families. The social posts our team member ran looked fine. The website looked nice. None of it was actually producing real admissions results. I'd already spent a decade in marketing leadership closing that exact gap, as Chief Marketing Officer for a rapidly scaling wellness franchise, driving appointments to brick-and-mortar locations nationwide.
Rachel Ahlberg, founder. I wish my own child's school had had this years before I ever joined the board. It would have meant real stability, and real resources for the programs that needed them.
The actual campaign
What one school did with $2,337.96
This is the campaign that started all of this. One school, one summer enrollment push, real numbers.
That $174,000 is the first year alone. We don't have a clean public number for how long the average family stays enrolled, so rather than guess, here's the deliberately conservative version: even if a family only stays through elementary school, call it four years, that same campaign is worth this instead:
The math beyond tuition
What this replaces
Salary alone for a dedicated, admissions-focused marketing director, before benefits, payroll tax, management time, or turnover risk.
Specialist-level strategy and execution, tuned specifically to enrollment, without adding headcount.
From one $2,337.96 campaign, on top of the headcount savings, not instead of it.
Built for schools like yours
One dedicated strategist. Every enrollment window. All year.
Get My ReportWant the details?
Run the numbers on your own school, and the questions your board will ask.
Under roughly 300 students. Core enrollment sprints, landing pages, and tracking.
Most schools serve hundreds of families. This is how few new ones it takes to cover the whole investment, and most stay enrolled for more than a single year.
Over a conservative 4 years, those same families are worth , not one year's tuition.
Model uses the selected tier's range against 6 enrollment windows a year. Exact pricing is set together, based on your school's size and goals. This shows the shape of the math, not a fixed quote.
What this is building toward
Fuller classrooms. More tours than you're used to fielding. A board conversation about growth instead of gaps.
That's the direction the right strategy moves you. It starts with a 15-minute conversation.
Get Your Enrollment Gap Report
We reply within a day.